The 1st shoot of JUSTPROUD Fashion

Last Sunday we picked up the winners from the airport; Vanessa (model) & Daniel (designer) both flew in from the USA. After having a coffee we went to the hotel; There the crew had gathered and after lunch we directly started shoot the new movie for JUSTPROUD. It was amazing how these two winners managed to overcome their jetlag and spread the room with amazing energy; the result will definitely show.

meeting eachother

 The winner of the photographers contest, Bonnie Strange, was picked up some later because of a train delay (she came from Paris, France & her assistant, Agnieszka, came from Dusseldorf Germany). Zuzanna, the runner up from London, UK, was picked up from the airport after a delay as well; but finally everybody was together for a nice “get to know each other” diner.
After diner the designs were showed and after ‘some’ drinks we all went to bed.

Justproud team diner

The whole team had breakfast at 07:30 and we went to the location at 09:00; there we shot several sets, which we will reveal when the new site goes live. Besides the photo shoots, the whole day was filmed as well, to have good footage for the next commercials. In the afternoon the winners were interviewed, in between the sets, also soon to be seen at the new site. After this long day (but very much ahead of planning) we all had dinner together and went to bed around midnight.
 

behind the scene

Breakfast again at 07:30 and amazingly enough everybody was on time & ready to shoot for the third day; In the JUSTPROUD office we shot in white background & on the set Daniel created a new way of using T-shirts (you will see).

Interview

In our original planning we saved time for a whole day shooting (and even a backup day in case the result wasn’t too good yet) but at lunch we were finished & very enthusiastic about the result; So in the afternoon Vanessa & Daniel went sightseeing and Bonnie & Agnieszka spent time in our office creating a new way of activating our members; we were very pleased with this input & we will show you soon at our new site what they came up with.

another interview

In the evening we had our farewell dinner, because in the morning Vanessa & Daniel would go to Amsterdam & in the evening Bonnie would go to Paris back again & Agnieszka to Dusseldorf. This time we went to bed a little earlier.

Last breakfast

At Wednesday everybody could sleep in a little bit because we had breakfast at 08:30. Vanessa & Daniel went to Amsterdam and Bonnie & Agnieszka went to our office to finish their creative project & do a photo shoot with it in the afternoon. I can tell you the result is amazing!

Background of one set :-)