August 23, 2010

Partnership with Unilever

As from today the members of Yunomi, the biggest women community in The Netherlands & Belgium, have a chance to win an exclusive JUSTPROUD T-shirt.
Via the major womens magazines in these countries numerous codes are distributed. The winning codes are entitled to an exclusive Justproud T-shirt. The Yunomi members can submit design for the T-shirt & together they will choose the winning design.


This is the first of several promotional actions Justproud will have throughout the world. Our new site will go live next month & then we will present our partners to you.

August 17, 2010

Cool hangtag & Bulgaria

Site:
The site is coming together; new features, new design & the opportunity to make several languages. We will start with an English & Dutch version. New languages are on their way.
The main features will include a ‘live feed’ like Facebook. So now it will be pretty easy to follow the people you like & the designs you like.
On development we have some challenges because the techniques we are using are the best for our purpose, but are very new. Not many developers are skilled enough to make enough progress. We are teaming up with Microsoft on various new services & techniques. Our co-founder & CTO Djon Kleine is busier each day with his small development team to make sure we will have a great site at launch.
Find here the new homepage:


Production:
We will receive the final sample today and we are very excited about that. We are informed about the characteristics of the fabrics and these do meet our high quality standards.
Find here the hangtag that will be attached to the first run; including the winners of our 1st International Contest: Daniel, Vanessa & Bonnie.
Each production run (item) will have their own hangtag with the winners & the winning designer will be included in the name label as well.

Coverage:
Each week we get more coverage internationally; find here an article in Bulgaria. Soo cool!

August 06, 2010

New label & site versions

Planning
Next month we will go live with our site V1.0 including the shop!

First production
Over the last months we have worked intensively; we learned, adjusted & will continue learning.
We just received the first samples of the designs form our manufacturing partner Dupon & de Bruin. We made a few changes and will expect to produce quickly.



Design process
We made a few adjustments to our design process; in the new version of the site designers can submit their ideas without providing us a pattern. We will create the apparel from their rough ideas; this way we simplify the production process & ensure quality.
Due to our media partners we will have higher traffic, so we have to adjust the amount of votes to get items into pre-ordering.
Together this will enable more people to get designs produced.

New site screenshots
Below you will find some screenshots of the new site; feel free to feedback so we can take this into account for version 1.1 . The new site is designed to involve all people into fashion; a place where people can share opinions, show their style, co-create apparel & obviously buy them.





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