April 07, 2010

Beta launch crowdsourcing fashion site JUSTPROUD

Site
Let’s share some facts with you about the beta-launch of our crowdsourcing fashion site. Two weeks online gave us many many visitors, new members & fresh designs. The overall concept seems to fill a lacuna in the Fashion industry; real involvement of real people.

The visitors stay an average of 6 minutes & 39 seconds on the site in which they visit an average of 7,18 pages & most members do connect to 2 projects and comment even on more.
With this new beta version there seems to be a more widely spread visitors profile based on location. (see chart).


The first (small) changes are made to the site; navigation is clearer, a ‘join now’ button increased sign ups & clickable comments at the home increased the average page visits.
Right now we are working on the next fases:

Willem, from Mediastudio.nl, explaining our concept to us

This month: More site improvements:
- Better search options for members & projects
- Connecting projects visable on users public profile
- Deep link to voting page for connected members
- Some technical improvements

Next month:
- The shop

Summer:
- Improved site release V0.5 (with many spectacular new features & improvements)

Development
Currently we are investigating & testing, closely together with Microsoft to deploy JUSTPROUD internationally scalable on their innovative Cloud platform: Windows & SQL Azure. So no matter where people live, data will always be up-to-date & performance always good. This cloud hosting solution will enable us to be in the same league as Facebook, Twitter, Google, MSN in terms of global performance & availability.

Photographers contest
Apparently we didn’t communicate clear enough who the winner was of our previous Photographers contest. We sincerely apologize for that. One of the photographers who was very enthusiastic & put a lot of effort in the contest is Ana Pais; please find her amazing work here: http://www.behance.net/anapais .

New crowdsourcing initative
Our good example got some followers: Soon there will be a launch of a new fashion crowdsourcing concept; fashionstake.com; there people can sponsor desigers & bennefit of the designers collection. We wish them best of luck & hopefully together we can expand the fashion crowdsourcing market.

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