Award, Tshirt & interview

It was soooo nice to be ‘live’ this first week!

After a long development period finally we show you the new site;

We will publish the results after one month (to have a real standard) but believe me, those are very encouraging!

Award & showcase

Like we announced already, we won our 1^st prize (Fashion Standard of Excellence) & this week our Microsoft Casestudy is published as well. Besides the fact that this is not our main goal, it’s always cool to get industry recognition.

Update & lookbook

Over the last period of time we divided our attention to running the current site, monitoring, and check for bugs etc & for creating our first localized site in Dutch. The last had some more impact than we hoped for but now we are pretty much ready to go.

We hope to add some other languages soon.

Tshirts & interviews

The first Tshirts, created within our community, are in production & we expect them soon. At the same time we are finishing the store, so we can display them there & is everybody able to buy them :-).

Our unique concept gets more attention & we have almost each week interviews;  by now we almost can work at any TV station as anchorman J.

This week we were also preparing the production for the Yunomi / Justproud promotion. We are waiting for the winning design & ones that is in, we will share it with you.

Now its weekend but we are already looking forward to next week !

Award for Justproud

Yep, we did win our first award: The Web Marketing Association is proud to present 
this 2010 Webaward "Fashion Standard of Excellence" to JUSTPROUD 

Justproud V1.0 beta is live

Yes, today we are live with the new version of JUSTPROUD.

First of all we’d like to thank you for all your input and effort. Our beta-version gave great insights on how we can facilitate our members better. So we are looking forward to your reactions.

In the upcoming days we will improve all imperfect items that we’ll find together; so if you find something, please let us know.

So what did we do?

We enhanced the site; from “only co-creation” into a fashion platform.

This way we will have more interesting items for and by fashion lovers. People can give opinions, share looks as an inspiration for our designers. At the end of the day, the fashion lovers are the ones who will buy the co-created apparel.

Main infrastructure changes:

There has been an activity stream added, so people see what other people do on the site, this will inspire people to cross navigate through the site.

Facebook & MSN messenger connect were also integrated; which makes it easier for people to join, comment and vote.

And we are now fully running on Microsoft Azure.

The site has 4 sections:

Opinions:

Here we (and in a later version you) write a fashion story and ask our members to share their opinions; by doing so the designers (& and other co-creators) will learn more about the insights of the fashion lovers who are their target group for buyingfashion items.

Lookbook:

At our lookbook members from all over the world are able to upload their own clothing style. They have the opportunity to tag the brands they are wearing; so it’s both an inspiration for our co-creators as well as for other members.

Co-creation

We changed the design of this section; current members are advised to check their profile.

Now it’s easier to search for members (yes, we have a full name search) and for projects. On the profiles people can comment and you will be able to reply.

Now a more sensitive item; on the voting part we adjusted the required votes to go to the next stage; the reason will be announced within a few days. You all will be happy.

Shop

Here we will sell our co-created items; we expect it to go live early October. It will be fully integrated with in our site and member base.

Please enjoy the new site; looking forward to meeting you there!

New version live

JUSTPROUD is about ready to go live with her new version of the website.

We aim to be live Wednesday September 15^th . Today & tomorrow we will work on getting the last items done. Tuesday we will be offline as we have to migrate all data.

We expect to be online with the Dutch version on Monday September 20^th .

Other languages will follow later this year & early next year.

We received the photo-shoot samples of the first designs & are soo happy with them. Its cool to see how we created this together with you & see it come alive!

In our V1.0 we will cover more fashion news & therefor we are looking for fashionbloggers. So if you have a great fashion blog, please contact us. 

Justproud promotion

Currently In Holland & Belgium we started a joint promotion with Unilever's Yunomi. 

Various women magazines (Viva) include the ad below; in the center there is a code to win a Justproud T-shirt. 

Joint promotion of Justproud & Yunomi

Last week of debugging

Almost weekend and we have the new site running smoothly on our computers. We expect the last days of debugging and bugfixing next week & migration of the database of the current site. This means we will have to put the old site offline for a few hours to put the new one live!